Gifting has always been a way to express love, appreciation, or gratitude—but in today’s fast-paced, tech-driven world, e-gifting has become the new norm. Whether it’s sending a digital gift card, a personalized video greeting, or a virtual experience, e-gifting is convenient, instant, and increasingly popular.
However, just like traditional gifting, digital gifts come with their own set of social etiquettes. A well-timed and thoughtful e-gift can strengthen relationships, while a careless one can do just the opposite. In this blog, we’ll explore the dos and don’ts of e-gifting to help you navigate the digital gifting space with grace.
What Is E-Gifting?
E-gifting refers to the act of sending gifts digitally—usually via email, text message, or social media. This can include:
- E-gift cards
- Subscription services
- Online courses
- Virtual experiences (like online concerts or cooking classes)
- Personalized videos or messages
- Digital artworks or NFTs
Thanks to e-commerce platforms and gifting apps, e-gifting is now easier than ever—but it still requires a personal touch to be truly meaningful.
Why E-Gifting Is on the Rise
The rise of remote work, long-distance relationships, and instant digital payments has changed how we give and receive gifts. E-gifting fits perfectly into our mobile-first lifestyle and appeals to both givers and receivers due to:
- Instant delivery
- Customizable options
- Eco-friendliness (no wrapping or shipping)
- Flexibility in use (e.g., gift cards to multiple brands)
That said, convenience shouldn’t replace courtesy. E-gifting should feel just as special and thoughtful as an in-person present.
Do’s of E-Gifting
Mastering e-gifting etiquette starts with understanding what makes a digital gift personal and appropriate. Here are key do’s to follow.
Do Add a Personal Message
Always include a warm, personalized note with your e-gift. This small gesture turns a digital transaction into a meaningful expression of care. Mention why you picked the gift or include a shared memory—it makes the gift feel more intentional.
Do Consider the Recipient’s Preferences
Don’t send a Spotify Premium gift card to someone who doesn’t use streaming services. Make sure the gift aligns with the recipient’s hobbies, interests, or needs. If unsure, opt for versatile options like multi-brand gift cards or subscriptions with multiple content choices.
Do Check the Timing
Timing can make or break a digital gift. A birthday e-card that arrives at midnight? Thoughtful. A New Year’s greeting delivered in March? Not so much. Always schedule the delivery to land at the right time—especially for birthdays, holidays, or anniversaries.
Do Choose Trusted Platforms
Use well-known and secure websites for sending e-gifts. This not only ensures successful delivery but also builds trust with the recipient. Popular platforms like Amazon, Apple, Netflix, and Etsy offer a wide range of digital gifting options.
Do Make It Occasion-Appropriate
An e-gift can be suitable for nearly any occasion, but make sure it matches the tone. A humorous meme gift may work for a friend’s birthday, but not for a professional promotion. Always consider the context and formality of the occasion.
Don’ts of E-Gifting
Just as there are best practices, there are also common mistakes to avoid when sending e-gifts.
Don’t Send Generic Gifts to Everyone
One-size-fits-all rarely works in gifting. Avoid mass-sending identical gift cards or messages without any customization. This can come across as impersonal or lazy—even if the intention was kind.
Don’t Forget to Verify the Email or Phone Number
It’s surprisingly common to mistype an email or phone number, especially when rushing. A simple error can send your e-gift into the digital void—or worse, to a complete stranger. Always double-check the recipient’s contact details before sending.
Don’t Skip the Occasion
Even though the gift is digital, the emotion behind it should still feel genuine. Skipping the greeting message or sending a last-minute gift without any context might make it seem like a chore rather than a celebration.
Don’t Overdo the Automation
Yes, automation is convenient. But when every email, message, or gift card looks like it came from a robot, it loses charm. Add human touches wherever possible—like a custom image, an inside joke, or a personal signature.
Don’t Assume Everyone Likes E-Gifts
While digital gifts are convenient, some people still prefer tangible items. If you’re gifting older relatives or someone who values traditional gifts, consider combining an e-gift with a physical touch, like a handwritten card or a phone call.
E-Gifting in Professional Settings
E-gifting isn’t just for personal use—it’s also growing in the corporate world. Many businesses use digital gifts for:
- Employee appreciation
- Client onboarding
- Holiday gifts
- Referral rewards
When sending e-gifts professionally, maintain a balance between warmth and professionalism. Avoid overly personal messages or informal items. Instead, go for well-branded, neutral, and universally appreciated gifts like coffee vouchers, eBooks, or online wellness passes.
Making E-Gifting Memorable
Want your e-gift to stand out? Try these creative add-ons:
- Personalized digital cards with names or photos
- Recorded video messages (perfect for birthdays or thank-yous)
- Scheduled deliveries with countdowns or surprises
- Gamified gifts, like mystery gift cards or QR-code-based reveals
- Follow-up messages to ask how they liked it or used it
These small touches add depth and warmth, turning an ordinary e-gift into something memorable.
Read Also : The Psychology Behind Why People Love Receiving E-Gifts
Final Thoughts
E-gifting is more than just a digital shortcut—it’s a modern way to connect and celebrate in a fast-paced world. When done thoughtfully, it can be just as heartwarming as handing someone a wrapped box. By following simple e-gifting etiquette—like personalization, timing, and relevance—you can turn convenience into a meaningful experience.
Whether you’re sending love across the miles or showing appreciation to a coworker, remember: a little thought goes a long way, even in the digital age.